MSc (Marketing Practice)
J.E. Cairnes School of Business and Economics
Key facts
Entry requirements
Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours or higher, and a significant specialisation in marketing. NQA1 Level 8 or equivalent. GPA 3.0 or equivalent.
Duration:
1 year, full-time
Next start date: September 2012
Average intake: 30 to 35
Closing date: 9 March 2012.
Applications after this date will only be considered if there are still places available on the programme.
Course overview
This MSc has been specifically designed to provide Marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities. The Marketing Discipline at NUI Galway collaborates with Irish based companies to define job specifications for the marketing graduates. Participating companies come from a wide variety of industry sectors including: manufacturing, software, leisure, telecommunications and social & non-profit.
The MSc (Marketing Practice) is designed for business degree holders with a marketing specialisation, or those who hold a postgraduate qualification in business, with a marketing specialisation. The programme runs from September to July and during this time graduates are based predominately in their host company, while returning to the University to undertake selected courses and modules. Graduates are paid by their host company while on placement. Each year approximately 90% of participants have the opportunity to remain in their host companies on completion of the programme.
Course outline
• market research;
• event management particularly trade show planning and participation;
• development of promotional material and advertising campaigns;
• online marketing including website maintenance, search engine optimisation and social media management;
• database management and direct mail campaigns;
• strategic marketing planning including market segmentation activities.
Ultimately the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context.
During placement graduates return to campus to complete the following four taught modules:
• Professional Development in Marketing.
• Marketing Communications Management.
• Contemporary Marketing Issues.
• Marketing Research and Strategy.
Students also work on an Applied Marketing Project from the beginning of their placement.
Applications and selections
Find out more
PAC code
GYC15
Fees for this course
EU (Total): €6,755
- Student levy: €224
Non-EU (Total): €13,250
EU €6,755
International (Non EU) €13,250
Current students
Current student name
Current student details/course
"...Course student quote..."
Past students
Past student name
Past student details
“This is a fantastic course that opens doors to a career in Marketing. It gives you the opportunity to gain excellent practical experience in the marketing profession. It is a wonderful springboard for anyone who wishes to pursue a career in Marketing”.
Nicola Barrett (Graduate) Manager, Skin & Hair Care Categories, Unilever Ireland.
