MSc (Strategic Marketing)
J.E. Cairnes School of Business and Economics
Key facts
Entry requirements
Normally a Bachelor of Commerce or equivalent business degree, with a second class honours or higher, and a significant specialisation in marketing. NQA1 Level 8 or equivalent. GPA 3.0 or equivalent.
Duration:
1 year, full-time
Next start date: September 2012
ECTS weighting: 90
Average intake: 30
Taught
Course overview
This MSc aims to further develop recently qualified Marketing
graduates’ knowledge and critical understanding of marketing
to an advanced level and to cultivate a comprehensive range of
applied and analytical skills in marketing, with a strong emphasis
on strategic decision making. Students will be exposed to the latest
cutting edge ideas, techniques, and marketing frameworks through
the analysis of industry best practice.
Course outline
The programme comprises a mix of lectures, seminars, projects,
case studies and presentations in each of the required subjects. Six
subjects are offered each semester from the following.
• Strategic Marketing Policy
• Advanced Consumer Behaviour
• Services Marketing Theory
• Selling and Sales Management
• E-Business Marketing
• New Product Development and Innovation
• Special Topics in Marketing
• Applied Marketing Research
• Cases in Strategic Marketing
• Research Methods
• Strategic Brand Management
• Managing Services
• Global Marketing
• Social Marketing
• Marketing Modelling and Metrics
• Customer Service and Relationship Management
Students also complete a Research Dissertation and a Skills
Development module. Supplementing the formal curriculum are
frequent opportunities to hear distinguished visiting academic and
industry speakers.
Applications and selections
Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above.
Who teaches this course?
Dr. Declan Fleming
Dr. Christine Domegan
Dr. Elaine Wallace
Dr. Natasha Evers
Dr. Ann Torres
Supplemented by industry guest lecturers.
Requirements and assessment
Exams are held at the end of each semester (i.e., December and
April/May). A range of assessment methods are integrated
throughout the programme. A Research Dissertation is completed
and submitted by mid- July.
Find out more
Dr Declan Fleming
T +353 91 492 741
E marketing@nuigalway.ie
W www.cairnes.nuigalway.ie/postgrad/
PAC code
GYC22
Fees for this course
EU (Total): €6,755
- Student levy: €224
Non-EU (Total): €31,250
EU €6,755
International (Non EU) €12,250
Current students
Robert Guckian
"My knowledge of the various areas of marketing has been greatly increased due to the variety of subjects the course offers and I have learned much from the added emphasis on individual learning. The smaller classes the programme offers also make it a very intimate learning environment which means that students both get to know one another and their lecturers very well within a short period of time”.
Past students
Past student name
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